SPA ON BOARD
Whatever you thought you knew about wellness, and how important it was to your business, make that importance double. Should you be in doubt as whether to make wellness a part of your strategy, change your mind. At this year’s German Superyacht Conference, we had the chance to discover which potential this emerging and exciting new phenomenon has in store to push yacht building.
On land, or so to say, the way the word wellness is changing building and hospitality is mind blowing. While tourism is growing, wellness tourism is growing at twice the pace. Never has investment in private health and wellbeing been higher. The clientele affluent enough is moving their budgets from fancy to health promoting.
What it takes for the yacht industry right now is to adapt Spa forthe private marine sector. Waiting for owners to tell us of wellness experiences they made while travelling is the passive way of dealing with the current changes. Much rather, it must be us to drive and propel the idea wellness on board. We have the answers on hand, we have got the right product, and we are able to jointly develop the best possible, and most effective treatments for our owners. Dornbracht was lucky enough to meet the wellness industry at an early stage and is now well prepared to tackle the challenges when it comes to creating better Spa on board.